Curiosity builds bridges between what you already know and what you want to know. The engine for curiosity is interactivity that can be formed with an almost unlimited amount of methods, design and techniques. This could mean the interactivity between the reader and the printed story, between the viewer and a video- or sound-sequence, or to actually interact in or with the content in different ways. It is in this interactivity where the magic and power of a story grow. The actor and director Kevin Spacey wrote: ”Directing a film was something I was yearning to do. I always wanted to see if I had the capacity to be a good storyteller.” Many people have the same dream to explore if they can master the power of a story. To in one format or several awaken the curiosity that drives the receiver further to in the next step lead to engagement and further to learning and a new experience.
So what would you like to tell your story about? What would you like to teach? The author and Nobel Prize-winner Orhan Pamuk says the following about the aim with his own writing: “I consider myself Istanbul’s storyteller. My subject matter is my town. I consider it my job to explore the hidden patterns of my city’s clandestine corners, its shady, mysterious places, the things I love.” The film-director and scriptwriter James Cameron said the following on the same theme: “I’m a storyteller; that’s what exploration really is all about. Going to places where others haven’t been and returning to tell a story they haven’t heard before.” In other words, what are your role as a storyteller? What does your personal brand include? What do you want your audience to explore? What is the added value of the story? This is some of the questions an interactive storyteller has to consider.