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interactive stories for branding and marketing

interactive stories for branding and marketing Let us build an application that empowers your brand, marketing and sales. Let’s take your business to the next level. Let’s boost your business interactivity and meet your clients/customers in their own personal space, not with harsh sales methods that won’t work anyway, but with engaging with your brand. And everything takes place within our knowledgeable environment of eLearningworld. Let’s let Your stakeholders learn about Your excellence and the… Continue reading

Content Marketing trends from Collaborative to Tech – Trend 4 of 5

Engagement with dynamic content Dynamic content adapts to the audience on an individual basis and includes interactivity as an invitation for the viewer to become a collaborator or player. The concept makes the marketing go from one-way-broadcasting to involvement, interaction and co-creation. With digital technologies, the possibilities are endless for the content marketer with different forms of gamification, games, personal design, interactive video etc. Where the gain for the audience besides boosted engagement can be… Continue reading

“Design is the mother of innovation”

eLearningworld News “This is how design has become the mother of—not invention—but innovation and differentiation.” Erik Kiaer, managing director at Doblin, a design and innovation center at Deloitte Digital writes in Adweek. In this spirit, successful marketing is driven by design since today it is design that makes the products and the services stand out from the crowd on the market, not only visually but also user-friendly and functionally. At the same time as it… Continue reading

Latest News: Using the power of marketing to improve HR-practice

The author and marketing consultant Mark W. Schaefer identifies in Harvard Business Review seven marketing practices that HR can benefit from. Basically, successful marketing of products and services are the most important key for a company’s health and development, which would make the use of marketing practices in HR inevitable. Schaefer’s first advice for HR units is to compete for talent like businesses get customers, another advice is to become more human/personal in the approach with… Continue reading

Latest News: Turning payment into a marketing game?!

eLearningworld News from the World Google may use a new feature to make people try out their Android Pay-service. According to Android Police, there is strings within the new edition v1.10 that gives indications that it hides a promotional game that includes coins as rewards with possibility redeem real prizes. The user will also be encouraged to share the experience and of course the link on social media. However, if the strings really lead the… Continue reading

Latest News: Growth hacking – Using neuroscience to create ads that sell

eLearningworld News from US The media company CBS in collaboration with Nielsen has developed a new method based on neuroscience to measure performance of commercials. When adding all the neuroscience results together researchers could explain 77% of an ad’s strength. 60 video ads for the consumer-market were evaluated for the first study. “We believe this is the holy grail for marketers: confidence in knowing creative’s potential impact on the bottom line, before it ever enters… Continue reading

Latest News: Changing Perspective for Marketing in the Digital Era

eLearningworld News from US George S. Day, Professor of Marketing at Wharton Business School, identifies interplay of three transformative driving-forces to manage marketing activities in the digital age. Firstly, the impact of digital technologies, secondly, the changing role of the Chief Marketing Officer (CMO) and thirdly, emerging organizational design. With these forces of change the marketing perspective transforms, instead of start building a marketing strategy to hit selected target groups, the marketer in the business… Continue reading

Latest News: Gamification reaching a new level in the coming years

eLearningworld News from the World In a new global forecast the gamification market is expected to grow from $1.65 billion in 2015 to $11.10 billion by 2020. The speedy growth of social media is driving the gamification market as well as the BYOD, bring your own device-development, among businesses. Another aspect is that gamification mechanisms are well-equipped to bring added value both for employees and customers. It is especially effective for marketing, sales and brand… Continue reading

Latest News: Using Cognitive Science to improve Marketing

eLearningworld News from UK Data Science Institute that is a part of Imperial College in London and Jaywing, marketing specialist agency, has launched a collaboration with focus on exploring “cognitive responses to marketing stimuli”. The Institute’s Data Observatory facility opened November 2015 that equipped with advanced neuroscience techniques directed identifying reasons behind consumers decisions to buy and which brain areas that is involved. Martin Brody, Jaywing CEO, commented the new collaboration in the following way:… Continue reading

Terms for Banner Advertising

Terms for Banner Advertising More marketing services Introduction: This Agreement between you and eLearningworld consists of these Terms and Conditions. ”You” or ”Advertiser” means the entity identified in this enrollment form, and/or any agency acting on its behalf, which shall also be bound by the terms of this Agreement. Please read very carefully these Terms and Conditions. Uses: You agree that your ads may be placed on (i) eLearningworld web site and (ii) Any ads… Continue reading