• Advertising

Originality as the most valuable asset

In an age where originality is hard-currency or rather soft currency. Everything that starts with “mass” is seen as a gust from the past. Designers are what often stands between market success and failure. It is an environment where intuition and preferences should be fed with a pleasant experience, not like before when everybody was offered more of the same thing as everybody else. This means that the image of the starving artist of 20th… Continue reading