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Content Marketing: Engaging in the right moment of time

The power of a story can be limitless. In the digital era, this method from Ancient times also reinventing the main communication-channel from this age, namely word-of-mouth. Today this does not necessarily mean one-to-one-communication that spreads through a closed local network; instead millions could be ready to engage in the right individual moment in time.   Micro-moments To use Google’s terminology what you looking for as a digital marketer or really as a marketer in… Continue reading

Imaginative AI to explore the world

eLearningworld News To make artificial intelligence think more like humans it has to have the ability to make better sense of the world, which means becoming more imaginative. Sam Gershman from the Computational Cognitive Neuroscience Lab at Harvard says: “In contrast, humans can answer an infinite variety of queries about a scene.” This is one of the areas where Alphabet’s subsidiary DeepMind is breaking new ground within this area. The focus is to make an artificial… Continue reading

Artificial Intelligence about to leave Primary School for Secondary School?

eLearningworld News Google showed more than a week ago its latest development within AI, when the Google Assistant with its Duplex feature made authentic phone calls to reserve a table on a restaurant and a haircut appointment. It manages to pass through all the hurdles as the calls change directions. The humans at the other end do not expect that they are talking to an AI. However, the technology still only works in closed domains,… Continue reading

Google’s AI finds the answer to your question in the world’s library of books

eLearningworld News “Talk to Books” is a new form of search where you ask questions and Google’s AI reads and selects small pieces of different books that produce the answer. This is a new kind of search where using sentences will in most cases get better results than using keywords, since the AI is trained to understand human conversations. It handles everything from more trivial questions to global problem. The library that the AI is… Continue reading

Taking Language skills to the Next Level

Science fiction can often be seen as a sketch of what the future will be like. One of the most inspiring is Star Trek where the first episode was broadcasted in 1966, and new episodes and movies have kept on coming for more than half a century. One of the devices that now is becoming a reality is the universal language translator for real-time communication. Such devices are on MIT’s list of breakthrough technologies 2018,… Continue reading

Making lifelong learning relevant as an integrated part life, a MIT solution

eLearningworld News How can you make lifelong learning an integrated part of your life? MIT’s WaitChatter suite’s solution, a Google Chrome extension for Gchat, is an interaction design that focuses on the micro-moments when you have time available. The suite includes vocabulary exercises in French or Spanish that you answer while you’re waiting for your conversation partner to respond in Gchat or in other moments of waiting. Carrie Cai, a PhD student at MIT’s CSAIL,… Continue reading

Artificial Intelligence as the driver of personalised design

eLearningworld Design News The development of Artificial Intelligence is one of the main drivers for increasingly more personalised content. At last week’s Learning Technologies Conference in London, Thimon de Jong, strategy expert, described this as “the you know me”-era. An ongoing transformation that calls for a new mindset from designers of learning and other forms of content. In this spirit, CNBC News reporting about Google and H&M’s joint project in developing an app that allows… Continue reading

Latest News: AI according to Elon Musk, Sundar Pichai, Jeff Bezos and Ginni Rometty

eLearningworld News from US AI analytics research is an industry that is expected to grow to $70 billion by 2020 from $8.2 billion in 2013, according to IDC research. Engines of this development are companies like IBM, Google, Apple, Amazon and Microsoft. However, most agree with Sundar Pichai, CEO of Google, that the work of building machines that teach themselves still belongs to science fiction. IBM CEO Ginni Rometty express the 105 year-old company’s vision… Continue reading

Latest News: Google launching a bridge to Virtual Reality

eLearningworld News from the World Google’s VR View is focusing on simplifying the process of develop images and videos into a magical virtual reality experience in mobile devices as well as on the web. The native apps developer can embed a VR view by grabbing the latest Cardboard SDK for Android or iOS and include some code, while on the web VR View is as simple as include an iframe (mirror-page) on a web-page. Google’s… Continue reading

Latest News: Google introduces App with MicroCourses to improve Marketing skills

eLearningworld News from Google For a long time “anytime, anywhere” has been a “selling-point” for online learning. In Google’s Primer-app this has developed into focus on those micro-moments when you really have time to learn. At the same time as the content is only one click away since it is packaged in a device you easily and often/always carry with you. It takes approximately five minutes to finish a lesson and the application that is… Continue reading