• Advertising

Game Mechanics as Poetry for the Human Brain

After satisfying the rational intelligence of your users with qualitative service and employees with good salary and working conditions also the emotional intelligence must be satisfied. It is time for external and internal stakeholders interact with your organisation. Developed and integrated in the right way gamification/game mechanisms can be a very powerful and revolutionising tool for an organization as a part of the general digitalization of its performance. Dopamine Dopamine is included in several important… Continue reading

Improving Content Marketing by boosting Interactivity

A few months ago four short stories about content marketing were published in a series of five. However, the fifth story that was set to be a review of effective content marketing tools and services was never published. Since after exploring and testing several, no one seemed to meet our expectations. Instead, we turned the criteria for the evaluation into practice and now we are launching the first content marketing services. Where the service Interactive… Continue reading

Content Marketing: Engaging in the right moment of time

The power of a story can be limitless. In the digital era, this method from Ancient times also reinventing the main communication-channel from this age, namely word-of-mouth. Today this does not necessarily mean one-to-one-communication that spreads through a closed local network; instead millions could be ready to engage in the right individual moment in time.   Micro-moments To use Google’s terminology what you looking for as a digital marketer or really as a marketer in… Continue reading

Storytelling for Business Part 3: A brand’s memory and future story

“If history were taught in the form of stories, it would never be forgotten.” Rudyard Kipling wrote.  In this light digital technology gives great prospects to engage in short video-clips, podcasts, articles, other interactive content, social media and games. One excellent example of an inspiring storytelling-campaign is NIKE’s Make it count-campaign . However, like the author Nicholas Denmore writes “Things worth telling – take time”, a brand’s story can with these wise words in mind also… Continue reading

Latest News: Emotional Intelligence is the Engine of the Customer’s Journey

eLearningworld News from US Desire to feel a sense of belonging, to succeed in life or to feel secure is some of the emotional motivators that connect the customers to a brand and to make them finishing a purchase and keep coming back. Research published in Harvard Business Review shows that such emotional motivators are more important than customer satisfaction, since if you got this far in the process satisfaction is usually already high. The… Continue reading

How to boost Content Marketing with Neuroscience and eBooks

eLearningworld advicestory Mike Templeman identifies in Forbes five points of how to include neuroscience research in your content marketing. Below we will use these points connected with using eBooks in the content marketing strategy. The concept basically is focusing on to motivate emotions and to keep it simple in order to boost engagement. Step 1. Focus on emotions to wake up the brain. With an enhanced eBook with possibility to use different forms of media, the… Continue reading

Latest News: Gamification reaching a new level in the coming years

eLearningworld News from the World In a new global forecast the gamification market is expected to grow from $1.65 billion in 2015 to $11.10 billion by 2020. The speedy growth of social media is driving the gamification market as well as the BYOD, bring your own device-development, among businesses. Another aspect is that gamification mechanisms are well-equipped to bring added value both for employees and customers. It is especially effective for marketing, sales and brand… Continue reading

Latest News: Google introduces App with MicroCourses to improve Marketing skills

eLearningworld News from Google For a long time “anytime, anywhere” has been a “selling-point” for online learning. In Google’s Primer-app this has developed into focus on those micro-moments when you really have time to learn. At the same time as the content is only one click away since it is packaged in a device you easily and often/always carry with you. It takes approximately five minutes to finish a lesson and the application that is… Continue reading

Latest News: Content Marketing trends 2016: eBooks!

eLearningworld News from UK and World trends Talk Business Magazine picks eBooks as a one of the most important content marketing trends during 2016. eLearningworld share this view since eBooks could be a powerful branding engine to boost engagement of your organisation and its products and services. In addition, in comparison to a post on social media or blog that first of all is short, if its too long, not enough people will read it,… Continue reading

Latest News: Newsletter on empowering with storytelling

eLearningworld News from the World InteraQtive Storytelling Newsletter is focusing on the magic of storytelling in general with analyses of the power a good story can generate. In addition much attention will be on how to empower content towards different target groups and with different purposes. It will be directed on everything from short story fiction to news and further to learning applications, and further to business communication and brand management. A special focus will… Continue reading