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Storytelling for Business Part 3: A brand’s memory and future story

“If history were taught in the form of stories, it would never be forgotten.” Rudyard Kipling wrote.  In this light digital technology gives great prospects to engage in short video-clips, podcasts, articles, other interactive content, social media and games. One excellent example of an inspiring storytelling-campaign is NIKE’s Make it count-campaign . However, like the author Nicholas Denmore writes “Things worth telling – take time”, a brand’s story can with these wise words in mind also find its way into a book. Since a video-clip or a social media-post easily could be forgotten, a book is more persistent.

Your story

Telling your story in your own words is a way to make you and your brand the original source of your business memorys, entrepreneurship, values, lifestyle issues and future vision etc. Such a source other media have to consider and relate to when writing about your business and brand, including inspiring them to write about you. But more importantly it builds a more lasting relationship with your audience and it works as a platform to engage more with your brand.  Great storytelling is really what’s move the world in the storyteller’s desired direction. To use the director of the original StarWars-movies, George Lucas, words: “A special effect without a story is a pretty boring thing.”

Written By
LarsGoran Bostrom©

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