Integrating engagement in an organisation
So you have reached a new level, WOW! Great work! Higher level often means higher status, you feel the heat, must continue, to the next level and an even higher status is within your reach. You never know what is waiting around the next corner beside basically more action, more problem-solving, more fun, time to satisfy your curiosity. The dopamine flows through your brain. However, computer games are a fictional world but what if you put such components to work for you for your own advantage in the real world?
The brain runs on Dopamine, not really, such claim is too excessive. But Dopamine is included in several important systems that regulate movement, joy, enthusiasm, concentration and so on. Nevertheless, Dopamine does not like a drug have impact on the experience in itself. Instead, it empowers the will to search things and environments that cause joy and pleasure. This is a process that intensifies motivation, curiosity and the will to explore.
Well-designed computer-game-environments is an optimal target for Dopamine thrills since it is fictional, meaning that it will not cause any harm to you or others whatever you do in the system. At the same time, as you climbing a success-ladder and adding new and higher levels to your profile and gaining status. This is really the core in order to enhance engagement in a system new dynamics have to be implemented in the form of Dopamine thrills. Game-components, as described above, co-relates well to accomplish this with mechanisms like socialising, exploring, competing, creating, problem-solving, managing, collaborating and so on.
”Without emotional evaluation of different activities and their consequences, our will would not have any direction.”
Peter Gärdenfors, Professor of Cognitive Science
Rational intelligence and emotional intelligence
After satisfying the rational intelligence of your users with qualitative service, your customers with qualitative services and products to buy and employees with good salary and working conditions also the emotional intelligence must be satisfied. Since with its guidance it will lead your users, customers and employees to the understanding that they do not want to leave. Developed and integrated in the right way it can be a very powerful and revolutionising tool for an organisation. Making flows of Dopamine redirect in your way.
Go Aim Make Entertain
Also published on Medium.