The world, according to the management guru Peter Drucker, consists of two kinds of people: Readers and Listeners. With these words, he is referring to how we learn and process information. In this spirit, different people prefer different environments when they learn or perform other engaging tasks. Some prefer a printed book or an audiobook, others a digital makerspace or a real lab to actually create in a learning by doing approach, or a game to test and refine individual skills, and have fun etc etc. To meet the learner you also have to consider their digital playing ground, meaning which device they have and which OS.
We at eLearningworld Europe AB took this under consideration and created Storyteller on eLearningworld where we now in a simple process can create learning applications or interaQtive books to run on Android, IOS and Windows, as well as online courses. Everything is available for collaboration to help you tell your stories and create your learning modules, and to actually meet your audience in their individual home environment and their specific requirements. The first interaQtive books as will be launched at the end of 2017, click for more information.
Diversity and medium
The medium is still a vital part of the message as Marshall MacLuhan explained in his book Understanding Media: The Extensions of Man from 1964. This idea is probably even more accurate today than back in 1964. Especially since there are more diverse line of formats with different characteristics and abilities to engage different target groups. Both when it comes to employees and customers/clients. With our simplified and cost-effective production-process and multimedia and multi-environment approach we can easily adapt to the learning- and buying-moments of your audience.