Dynamic content adapts to the audience on an individual basis and includes interactivity as an invitation for the viewer to become a collaborator or player. The concept makes the marketing go from one-way-broadcasting to involvement, interaction and co-creation. With digital technologies, the possibilities are endless for the content marketer with different forms of gamification, games, personal design, interactive video etc. Where the gain for the audience besides boosted engagement can be discounts or other personal benefits. While the application besides the engaging mechanisms is promoting the brand and extend knowledge about its products and services.
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Collaborative Content Marketing
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Design thinking to target people and their needs
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Focus on long-term to find the right spots
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Also published on Medium.