To use a design thinking approach for your content marketing strategy means to meet your audience from their individual prerequisites. Data is here the goldmine both to get a hold of what works for already published content and how to improve it, and also to receive sensible intelligence for coming campaigns. However, data gives rarely the full picture of peoples rational- and emotional requirements, which calls for further personalization in the form adaptive content. This could mean content in different formats, or with different approaches of presentation and interactivity etc. This multidimensional approach is well-adapted to the core of design thinking, the human. Where the focus should be set on the purpose and targets the goals of the campaign, which basically forms the equation for success.
Trend 1 of 5
Collaborative Content Marketing
Trend 3 of 5
Focus on long-term to find the right spots
Trend 4 of 5
Engagement with dynamic content
Trend 5 of 5