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Improving Content Marketing by boosting Interactivity

A few months ago four short stories about content marketing were published in a series of five. However, the fifth story that was set to be a review of effective content marketing tools and services was never published. Since after exploring and testing several, no one seemed to meet our expectations. Instead, we turned the criteria for the evaluation into practice and now we are launching the first content marketing services. Where the service Interactive… Continue reading

Content Marketing in a Virtual Reality

In the eLearningworld News we have acknowledged many virtual reality projects within publishing, education, health and development. The seeds to a virtual reality future for all kinds of contents are already growing and where there is content there is also a growing ground for different kinds of marketing innovation. In addition, it is a new field of gold for great storytellers as the technology improves. VR Content Marketing A research report from Ericsson ConsumerLab shows… Continue reading

Content Marketing: Engaging in the right moment of time

The power of a story can be limitless. In the digital era, this method from Ancient times also reinventing the main communication-channel from this age, namely word-of-mouth. Today this does not necessarily mean one-to-one-communication that spreads through a closed local network; instead millions could be ready to engage in the right individual moment in time.   Micro-moments To use Google’s terminology what you looking for as a digital marketer or really as a marketer in… Continue reading

Storytelling – communication with a human multidimensional touch

Pure information is one-dimensional and often lacks the ability to ensure the receiver of the accuracy of what is communicated. Since such computer-like data is really boring and does not form bridges to engagement. The solution is that you need something to satisfy the audience’s emotional intelligence, which means your information should become multidimensional in order to humanize the information. This is where your storytelling begins. As Annette Simmons writes: “An image says more than… Continue reading

The most interesting aspect of e-books

  No, the most interesting aspect of e-books is not that you can walk around with a whole library in your pocket, that some claim is the most exclusive benefit, instead, it is the intuitive experience. The authors of The Horizon Report 2011 Edition write: “The most interesting aspect of electronic books, however, is not the devices they are accessed with; it is not even the texts themselves. What makes electronic books a potentially transformative… Continue reading

Designing for the senses beyond visual

Designing an invisible interaction that plays with the senses are a key trend in design thinking, where the experience of the receiver somehow beyond the visual outlook should be hands-on-useful. This could mean sound, touch or something else that attract attention for the human senses. One example is Tobii’s eye-tracking technology that is being integrated into more and more devices. Hana Tanimura, senior designer, Google Creative Lab, said the following to the Drum about sound… Continue reading

A detailed Guide of how to protect your Children in the Digital World

eLearningworld News Schoolwork on the web, online games and social media, the activities are endless and engaging in the digital world. But especially for children this environment also includes a lot of dangers and as parents can not monitor every second their children are on the web, vpnMentor has published “The Ultimate Parent Guide for Protecting Your Child on the Internet”. It includes totally eight areas, like smartphone rules, monitor and encourages safe gaming, rules… Continue reading

Content Marketing trends from Collaborative to Tech – Trend 4 of 5

Engagement with dynamic content Dynamic content adapts to the audience on an individual basis and includes interactivity as an invitation for the viewer to become a collaborator or player. The concept makes the marketing go from one-way-broadcasting to involvement, interaction and co-creation. With digital technologies, the possibilities are endless for the content marketer with different forms of gamification, games, personal design, interactive video etc. Where the gain for the audience besides boosted engagement can be… Continue reading

Content Marketing trends from Collaborative to Tech – Trend 3 of 5

Focus on long-term to find the right spots   By building a general story about your brand, products, services or/and ideas is a long-term event to find these micro-moments when a human actually engage in order to buy. But it includes short-term stories to create new spots to engage with your audience and grow further collaboration and sales. The design thinking approach of course also concerns the general story that is building the spirit and… Continue reading