• Advertising

Content Marketing in a Virtual Reality

In the eLearningworld News we have acknowledged many virtual reality projects within publishing, education, health and development. The seeds to a virtual reality future for all kinds of contents are already growing and where there is content there is also a growing ground for different kinds of marketing innovation. In addition, it is a new field of gold for great storytellers as the technology improves. VR Content Marketing A research report from Ericsson ConsumerLab shows… Continue reading

From grades and tests to focus on pupils own reflections – Helsinki takes the lead

eLearningworld News Helsinki is now introducing portfolio pedagogy where the evaluation focuses more on the pupil’s performance in discussions, ability to reflect on what the pupil has learned, and skills to put the knowledge into action. According to this form of pedagogy, the pupil will receive in addition to the grade an attachment with the portfolio where an evaluation of the level of knowledge and the development is described. The portfolio pedagogy evaluation is implemented… Continue reading

Content Marketing: Engaging in the right moment of time

The power of a story can be limitless. In the digital era, this method from Ancient times also reinventing the main communication-channel from this age, namely word-of-mouth. Today this does not necessarily mean one-to-one-communication that spreads through a closed local network; instead millions could be ready to engage in the right individual moment in time.   Micro-moments To use Google’s terminology what you looking for as a digital marketer or really as a marketer in… Continue reading

Augmented Reality to improve your Interior Design

AR is trending and included in this trend is AR-apps for practical use where one interesting example is improving your interior design skills in a trial and error mode. Since the 3D- visualisation makes it possible to turn your living room or any other room into a test- and learning lab until you are completely satisfied with the result. After this optimization, it is time to actually go to the store and buy and taking… Continue reading

European Commission approves the same VAT-level on eBooks and printed books

eLearningworld News In a general attempt to improve the VAT-rules for e-commerce the EU Commission is now working to make it possible for the member states to lower the VAT-level on digital books to the same as printed books. Commission spokeswoman commented that today printed books and newspapers can have a reduced VAT-rate, and: “The same rules exclude e-publications, meaning that these products must be taxed at the standard rate. Once agreed by all member… Continue reading

Serious and engaging agile games from Tallinn University

eLearningworld News Three researchers from Tallinn University have participated in the development of three agile serious games for engineering students. One of the games is based on Scrum that is a rugby term that focuses on situations when the strategy have to be changed very fast. This game is beside engineering students also used by freshmen at ICT studies at Tallinn University. The purpose of the game is to improve creative thinking skills where the… Continue reading

Storytelling – communication with a human multidimensional touch

Pure information is one-dimensional and often lacks the ability to ensure the receiver of the accuracy of what is communicated. Since such computer-like data is really boring and does not form bridges to engagement. The solution is that you need something to satisfy the audience’s emotional intelligence, which means your information should become multidimensional in order to humanize the information. This is where your storytelling begins. As Annette Simmons writes: “An image says more than… Continue reading

The most interesting aspect of e-books

  No, the most interesting aspect of e-books is not that you can walk around with a whole library in your pocket, that some claim is the most exclusive benefit, instead, it is the intuitive experience. The authors of The Horizon Report 2011 Edition write: “The most interesting aspect of electronic books, however, is not the devices they are accessed with; it is not even the texts themselves. What makes electronic books a potentially transformative… Continue reading

AR and VR – the reality with Pioneers and Trends

LEARNING DESIGN IN PRACTICE FOR EVERYBODY  > PART5 > NEW SECTION JULY 31 2018 Let an avatar follow your movements in an augmented reality environment, interested? Disney is making great progress within this field. Let’s try another, why not visualise furniture and other items to place them in your own home to optimize your interior design before you actually buy and taking the physical product home. IKEA is here the pioneer with Currys not far… Continue reading

Designing for the senses beyond visual

Designing an invisible interaction that plays with the senses are a key trend in design thinking, where the experience of the receiver somehow beyond the visual outlook should be hands-on-useful. This could mean sound, touch or something else that attract attention for the human senses. One example is Tobii’s eye-tracking technology that is being integrated into more and more devices. Hana Tanimura, senior designer, Google Creative Lab, said the following to the Drum about sound… Continue reading