What happens if you combine eye-tracking, VR and analytics? The answer is that you get an environment to monitor what drives human attention across an unlimited number of hypothetical scenarios. This includes areas like improving marketing where e.g. retailer that quickly can optimize a store design after tracking the visual attention of shoppers in the store. Skills development is another area where this concept is making great improvements. For instance, a manufacturing company can monitor and analyse workers responses in different scenarios like when warnings occur. Flight simulations is one more obvious example, as well as monitoring doctors visual skills during surgery. A third area that benefit from the combination eye-tracking, VR-analytics is the designers work where David Watts, Managing Director, CCD Design & Ergonomics says the following: “We want to bring evidence into the design process, the visualizations tell us what people actually look at and how their attention is drawn to different design interventions we make.” In this spirit, Tobii is now launching Tobii Pro VR Analytics that is designed to work with actual eye-movement data that is enabled by VR headsets. Source: MarketInsider
Also published on Medium.