• Advertising

The eBook Market is characterized by its differences, new global report shows

eLearningworld News

The annual Global Ebook Report from the Vienna-based company, Ruediger Wischenbart Content and Consulting, shows fundamental differences on the global ebook market, e.g. when it comes to business models, developments and consumer preferences. For the European eBook Market a new in-depth analysis method is used as the current trends are analyzed by data from book distributors in the UK, Germany, France, Spain, Italy, the Netherlands, and Slovenia. The main outcome of the research shows that ebook sales include largely different business models by highly customized pricing policies. Secondly, it shows that ebook sales have two peak seasons, a first in time for summer reading, and then a second for the year-end holiday season. The report also shows the main challenges of the digital transformation for publishers. Where the first insight is that ebooks are a mobile experience, where the publishers have to find new ways to gain customers’ attention. At the same time as the ebook market is turning global as e.g. Amazon redefining its market strategy. While the third insight is that China is the main boom market for ebooks. Source: Executive Summary of Global Ebook Report 2017

Bookmark the permalink.

Comments are closed