• Advertising

Designing a Brand Story strategy for dynamic Interaction

Stories and storytelling is a handiwork designed to engage with the human mind. While data is its own form of poetry, in the first step mostly workable for computers and digital applications, to in the next step make them be able to assist you to simplify tasks in your everyday life and working life. Data is thereby for simplification and measuring, while storytelling can open new horizons for people and engage to improve and reach… Continue reading

How a word becomes a metaphor, new research from Lehigh University

eLearningworld News Languages develops over time, but we have little knowledge about how. To decrease this deficit the first large-scale study that researching the evolution of words has been published that includes 5000 English metaphorical mapping records within the time-scope of the past 1100 years. The research-project is conducted by Lehigh University and the University of California, Berkeley. Barbara Malt, professor of psychology and director of the Cognitive Science Program at Lehigh University explains: “The… Continue reading

Storytelling – communication with a human multidimensional touch

Pure information is one-dimensional and often lacks the ability to ensure the receiver of the accuracy of what is communicated. Since such computer-like data is really boring and does not form bridges to engagement. The solution is that you need something to satisfy the audience’s emotional intelligence, which means your information should become multidimensional in order to humanize the information. This is where your storytelling begins. As Annette Simmons writes: “An image says more than… Continue reading

Storytelling for Business Part 3: A brand’s memory and future story

“If history were taught in the form of stories, it would never be forgotten.” Rudyard Kipling wrote.  In this light digital technology gives great prospects to engage in short video-clips, podcasts, articles, other interactive content, social media and games. One excellent example of an inspiring storytelling-campaign is NIKE’s Make it count-campaign . However, like the author Nicholas Denmore writes “Things worth telling – take time”, a brand’s story can with these wise words in mind also… Continue reading

Storytelling for Business Part II: Bringing a unique set of experiences

Every age has its innovative format for storytelling. The oral tradition proceeded to innovations like the printed book’s texts and illustrations, to proceed to moving image and sound in the form of film, radio and TV. What is significant is that the power of a good story independently of format can move mountains and breakthrough walls. The energy that drives pioneering stories are an engaging mix of aesthetic, logic and dreams that are possible to… Continue reading

Storytelling for Business: How boost Engagement for your business?

The short answer to the question is that engagement is built with genuine and interest-awakening content that is interactive and is packaged according to the company’s target group’s preferences. Social media is of course a great channel to drive such engaging information and strengthen the brand. Besides the interactivity that can be created via social media in the appearance of dialogue, multimedia, comments, texts, design etc. This is where the business shows parts of its… Continue reading

“If history were taught in the form of stories…”

Therese Fowler writes: “The history of storytelling isn’t one of simply entertaining the masses but of also advising, instructing, challenging the status quo.” In other words, good stories told in an engaging way are like oil for the brain to tear down walls and boost understanding. Since a story helps the reader decode new words more easily which is empowered by the reader’s motivation to follow the progress and learn something new. According to Uri… Continue reading

Content Marketing: Engaging in the right moment of time

The power of a story can be limitless. In the digital era this method from Ancient times also reinventing the main communication-channel from this age, namely word-of-mouth. Today this does not necessarily mean one-to-one-communication that spreads through a closed local network; instead millions could be ready to engage in the right individual moment in time. Micro-moments To use Google’s terminology what you looking for as a digital marketer or really as a marketer in general… Continue reading

How to Engage with Gamification for Serious Results

eLearningworld advicestory Take game mechanics with engaging triggers like exploring, gaining recognition for efforts in real time, advancing on the Leaderboard, choosing and refining strategy, gaining new knowledge and skills etc. Then put all this in a real world scenario. The outcome is gamification and a boosted environment to engage to reach your organisational goals.  As Professor Nick Flor at Anderson School of Management writes: “Primitive humans evolved an innate affinity for playing games, because… Continue reading

Content Marketing in a Virtual Reality

eLearningworld Weekly Review In the eLearningworld News we have acknowledged many virtual reality projects within publishing, education, health and development. The seeds to a virtual reality future for all kinds of contents are already growing and where there are content there is also a growing ground for different kinds of marketing innovation. In addition, it is a new field of gold for great storytellers as the technology improves. VR Content Marketing A research report from… Continue reading