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Breaking the boundaries to Robotics with Storytelling on a Makerspace

eLearningworld News Makerspaces in informal learning environments is a vision now turning into a construction mode around the world. One example is Tech Tales, that is an NSF-funded project that invites families, where the parents enter a new role as learners in collaboration with their children. In the Tech Tale-project, the goal is to learn about robotics in an environment of cultural learning from the family’s own prerequisites and stories. The project is run by… Continue reading

Celebrating the World Book Day 2018!

eLearningworld News “A room without books is like a body without a soul.” Marcus Tullius Cicero Today, March 1, is the World Book Day, as the freedom expression is under constant threat even in a time like ours when everybody can become a published author, self-published or by a publishing house, we at eLearningworld celebrate this day exclusively. This year’s capital of the World Book Day is the birthplace of European civilization, Athens, Greece. However,… Continue reading

Content Marketing trends from Collaborative to Tech – Trend 3 of 5

Focus on long-term to find the right spots   By building a general story about your brand, products, services or/and ideas is a long-term event to find these micro-moments when a human actually engage in order to buy. But it includes short-term stories to create new spots to engage with your audience and grow further collaboration and sales. The design thinking approach of course also concerns the general story that is building the spirit and… Continue reading

Content Marketing trends from Collaborative to Tech – Trend 1 of 5

Collaborative Content Marketing   User-generated content is an important trend within the field of content marketing, but how do you engage people to become a part of such collaborative environment? As market research shows that 70 percent trust user-generated content over content directly from the source. But what encouragements are there to be successful, here are some ideas. Be personal, make your content interactive to make the audience respond in the form of comments, reviews… Continue reading

Designing a Brand Story strategy for dynamic Interaction

Stories and storytelling is a handiwork designed to engage with the human mind. While data is its own form of poetry, in the first step mostly workable for computers and digital applications, to in the next step make them be able to assist you to simplify tasks in your everyday life and working life. Data is thereby for simplification and measuring, while storytelling can open new horizons for people and engage to improve and reach… Continue reading

How a word becomes a metaphor, new research from Lehigh University

eLearningworld News Languages develops over time, but we have little knowledge about how. To decrease this deficit the first large-scale study that researching the evolution of words has been published that includes 5000 English metaphorical mapping records within the time-scope of the past 1100 years. The research-project is conducted by Lehigh University and the University of California, Berkeley. Barbara Malt, professor of psychology and director of the Cognitive Science Program at Lehigh University explains: “The… Continue reading

Storytelling – communication with a human multidimensional touch

Pure information is one-dimensional and often lacks the ability to ensure the receiver of the accuracy of what is communicated. Since such computer-like data is really boring and does not form bridges to engagement. The solution is that you need something to satisfy the audience’s emotional intelligence, which means your information should become multidimensional in order to humanize the information. This is where your storytelling begins. As Annette Simmons writes: “An image says more than… Continue reading

Storytelling for Business Part 3: A brand’s memory and future story

“If history were taught in the form of stories, it would never be forgotten.” Rudyard Kipling wrote.  In this light digital technology gives great prospects to engage in short video-clips, podcasts, articles, other interactive content, social media and games. One excellent example of an inspiring storytelling-campaign is NIKE’s Make it count-campaign . However, like the author Nicholas Denmore writes “Things worth telling – take time”, a brand’s story can with these wise words in mind also… Continue reading

Storytelling for Business Part II: Bringing a unique set of experiences

Every age has its innovative format for storytelling. The oral tradition proceeded to innovations like the printed book’s texts and illustrations, to proceed to moving image and sound in the form of film, radio and TV. What is significant is that the power of a good story independently of format can move mountains and breakthrough walls. The energy that drives pioneering stories are an engaging mix of aesthetic, logic and dreams that are possible to… Continue reading

Storytelling for Business: How boost Engagement for your business?

The short answer to the question is that engagement is built with genuine and interest-awakening content that is interactive and is packaged according to the company’s target group’s preferences. Social media is of course a great channel to drive such engaging information and strengthen the brand. Besides the interactivity that can be created via social media in the appearance of dialogue, multimedia, comments, texts, design etc. This is where the business shows parts of its… Continue reading