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Content Marketing trends from Collaborative to Tech – Trend 3 of 5

Focus on long-term to find the right spots   By building a general story about your brand, products, services or/and ideas is a long-term event to find these micro-moments when a human actually engage in order to buy. But it includes short-term stories to create new spots to engage with your audience and grow further collaboration and sales. The design thinking approach of course also concerns the general story that is building the spirit and… Continue reading

Making design the engine to achieve your goals

Learning Design in Practice for Everybody > Part5 > New section January 19 2018 First of all, you need to design an entrance, a window of opportunity that satisfies the preferences of the target group(s) and also that engages the mind on an individual level. Purpose, outcome and interactivity but also unique aesthetics are important, and at the same time to not produce a cognitive overload for the receiver. Especially since it is at the… Continue reading

Making lifelong learning relevant as an integrated part life, a MIT solution

eLearningworld News How can you make lifelong learning an integrated part of your life? MIT’s WaitChatter suite’s solution, a Google Chrome extension for Gchat, is an interaction design that focuses on the micro-moments when you have time available. The suite includes vocabulary exercises in French or Spanish that you answer while you’re waiting for your conversation partner to respond in Gchat or in other moments of waiting. Carrie Cai, a PhD student at MIT’s CSAIL,… Continue reading

Latest News: Emotional Intelligence is the Engine of the Customer’s Journey

eLearningworld News from US Desire to feel a sense of belonging, to succeed in life or to feel secure is some of the emotional motivators that connect the customers to a brand and to make them finishing a purchase and keep coming back. Research published in Harvard Business Review shows that such emotional motivators are more important than customer satisfaction, since if you got this far in the process satisfaction is usually already high. The… Continue reading

Latest News: Google introduces App with MicroCourses to improve Marketing skills

eLearningworld News from Google For a long time “anytime, anywhere” has been a “selling-point” for online learning. In Google’s Primer-app this has developed into focus on those micro-moments when you really have time to learn. At the same time as the content is only one click away since it is packaged in a device you easily and often/always carry with you. It takes approximately five minutes to finish a lesson and the application that is… Continue reading