• Advertising

To activate content marketing with a VR-experience – Nike breaking new ground

eLearningworld News Reactland is a new campaign in form of a virtual reality game from Nike directed towards customers in four shops in China. The game lets the customer’s test drive the shoes in a virtual environment in form of an avatar. Where they run and jump in a rough training session that shows the shoe’s ability, but without any danger for shopper’s own safety. It includes every terrain you can imagine around the world… Continue reading

Interactive Storytelling for Everybody

The world, according to the management guru Peter Drucker, consists of two kinds of people: Readers and Listeners. With these words, he is referring to how we learn and process information. In this spirit, different people prefer different environments when they learn or perform other engaging tasks. Some prefer a printed book or an audiobook, others a digital makerspace or a real lab to actually create in a learning by doing approach, or a game… Continue reading

Virtual Reality Innovation in the Nordic Countries

eLearningworld Weekly Review Let’s go shopping virtual reality experiences, or feeling more creative? Let’s tell a virtual reality story and publish it to the world. Welcome to the innovative virtual reality world of the Nordic Countries. Virtual Reality Storytelling To create an interactive and full-cover virtual reality experience you have to include all the surroundings. The eyes in the form of camera lenses have to cover 360×360 degrees angle and this goes for the ears… Continue reading