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Engaging the stakeholders in the Sharing Economy: Uber at the ICT Spring 2017

Last week I visited the ICT Spring 2017 conference in Luxembourg, which was a very inspiring event with speakers like the co-founder of TomTom, Peter Frans Pauwels, interesting startups like MyMusicTeacher and Jo Bertram, Regional General Manager for Northern Europe at Uber that talked about the power of sharing to the benefit of the society. During three years at Uber of growth hacking, she has grown her staff from three employees to 150 in the… Continue reading

Game On! Become a Citizen Scientist and Explore every corner of the Brain

eLearningworld News A new scientific discovery game, developed by Center for Game Science at Washington University in collaboration with the Allen Institute for Brain Science, has the purpose of enabling citizen scientists to build complete 3D-reconstructions of neurons from different regions of the brain in animals and people.The public research environment invites the user to actively participate in the exploration of this core task in neuroscience.The game is called Mozak and since it was launched… Continue reading

Making use of gamification in healthcare

eLearningworld News Can digital games improve healthcare? That is what the annual Games4Health Challenge competition is trying to find out. The Lassonde Entrepreneur Institute at University of Utah that is arranging the competition invites college students from all over the world to design games that motivate healthy changes in behavior. The total amount of prize-money this year was 000 and after the time for submission of game-projects ended at the end of March we are… Continue reading

Attracting tourism with eLearning-programme and games

eLearningworld News Visit Norway is now launching an eLearning-programme called “Norway Expert” to engage and attract tourism to the country. In an interactive multimedia experience the programme answers questions like: Isn’t it always cold in Norway? When can I see the midnight sun and the northern lights? What is there to do in Norway? It is available in seven languages, English, German, French, Italian, Spanish and Russian. Where the first campaign is directed towards travel trade… Continue reading

Latest News: Turning payment into a marketing game?!

eLearningworld News from the World Google may use a new feature to make people try out their Android Pay-service. According to Android Police, there is strings within the new edition v1.10 that gives indications that it hides a promotional game that includes coins as rewards with possibility redeem real prizes. The user will also be encouraged to share the experience and of course the link on social media. However, if the strings really lead the… Continue reading

Latest News: Improving Customer Engagement with Gamification and Virtual Reality

eLearningworld News from Germany and Switzerland The travel industry has a loyalty problem, when choosing which services to use, the brand is often far from the top of the list. To make the brand more important and to find methods to gain new customers Lufthansa and Swissair has joined together in a project called Guesstinations. This is an app that through Google’s Cardboard device that delivers a 360° experience with images from Google Streetview from… Continue reading

Latest News: Serious computer games improves student performance in reading and math

eLearningworld News from US New research from Yale University shows a correlation between using brain training games and boosting the performance both when comes to reading skills as well as math skills. The game called “Activate” that was used is developed by Yale and Dr Bruce Wexler, professor emeritus of psychiatry at Yale and lead author of the study, gives the following description the game:  “The program increases focus, self-control and memory – cognitive skills essential… Continue reading

How to Engage with Gamification for Serious Results

eLearningworld advicestory Take game mechanics with engaging triggers like exploring, gaining recognition for efforts in real time, advancing on the Leaderboard, choosing and refining strategy, gaining new knowledge and skills etc. Then put all this in a real world scenario. The outcome is gamification and a boosted environment to engage to reach your organisational goals.  As Professor Nick Flor at Anderson School of Management writes: “Primitive humans evolved an innate affinity for playing games, because… Continue reading

Latest News: Young game developers creating digital health care solutions

eLearningworld News from South Korea Aspiring game developers from ten different universities from all over the world at the moment is getting together for Global Applied Game Jam 2016 held at POSTECH in South Korea. The concept of the show is a 48-hour game development challenge to develop playable applied games that “can help change the world through digital health care solutions.” As games turn serious for education, health care and defense to tackle real-world… Continue reading

Latest News: Gamification of products and services leads to health benefits

eLearningworld News from US New research from the University of New Mexico shows significant benefits of including gamification mechanics in products and services. It both triggers inner-motivation as well as health benefits. Professor Nick Flor at Anderson School of Management explains: “Primitive humans evolved an innate affinity for playing games, because games allowed them to practice and develop in a safe environment, those mental and physical skills necessary for survival when actually fighting, hunting or… Continue reading