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To activate content marketing with a VR-experience – Nike breaking new ground

eLearningworld News Reactland is a new campaign in form of a virtual reality game from Nike directed towards customers in four shops in China. The game lets the customer’s test drive the shoes in a virtual environment in form of an avatar. Where they run and jump in a rough training session that shows the shoe’s ability, but without any danger for shopper’s own safety. It includes every terrain you can imagine around the world… Continue reading

Content Marketing trends from Collaborative to Tech – Trend 2 of 5

Design thinking to target people and their needs To use a design thinking approach for your content marketing strategy means to meet your audience from their individual prerequisites. Data is here the goldmine both to get a hold of what works for already published content and how to improve it, and also to receive sensible intelligence for coming campaigns. However, data gives rarely the full picture of peoples rational- and emotional requirements, which calls for… Continue reading

Content Marketing trends from Collaborative to Tech – Trend 1 of 5

Collaborative Content Marketing   User-generated content is an important trend within the field of content marketing, but how do you engage people to become a part of such collaborative environment? As market research shows that 70 percent trust user-generated content over content directly from the source. But what encouragements are there to be successful, here are some ideas. Be personal, make your content interactive to make the audience respond in the form of comments, reviews… Continue reading

Swedish Minister of Secondary School Education criticizing “influencer” education

eLearningworld News Thoren Innovation School, a secondary school in Sweden, will in its Aesthetics programme offer a course to improve competence in content marketing and communication within the field of digital influencing e.g. on YouTube. This has generated heavy criticism from the Swedish Minister of Secondary School Education, Anna Ekström: ”The very thought of this becoming a job of the future for a great number of youngsters is as unrealistic as it is ridiculous.” These… Continue reading

Designing a Brand Story strategy for dynamic Interaction

Stories and storytelling is a handiwork designed to engage with the human mind. While data is its own form of poetry, in the first step mostly workable for computers and digital applications, to in the next step make them be able to assist you to simplify tasks in your everyday life and working life. Data is thereby for simplification and measuring, while storytelling can open new horizons for people and engage to improve and reach… Continue reading

Storytelling for Business Part 3: A brand’s memory and future story

“If history were taught in the form of stories, it would never be forgotten.” Rudyard Kipling wrote.  In this light digital technology gives great prospects to engage in short video-clips, podcasts, articles, other interactive content, social media and games. One excellent example of an inspiring storytelling-campaign is NIKE’s Make it count-campaign . However, like the author Nicholas Denmore writes “Things worth telling – take time”, a brand’s story can with these wise words in mind also… Continue reading

Storytelling for Business Part II: Bringing a unique set of experiences

Every age has its innovative format for storytelling. The oral tradition proceeded to innovations like the printed book’s texts and illustrations, to proceed to moving image and sound in the form of film, radio and TV. What is significant is that the power of a good story independently of format can move mountains and breakthrough walls. The energy that drives pioneering stories are an engaging mix of aesthetic, logic and dreams that are possible to… Continue reading

Storytelling for Business: How boost Engagement for your business?

The short answer to the question is that engagement is built with genuine and interest-awakening content that is interactive and is packaged according to the company’s target group’s preferences. Social media is of course a great channel to drive such engaging information and strengthen the brand. Besides the interactivity that can be created via social media in the appearance of dialogue, multimedia, comments, texts, design etc. This is where the business shows parts of its… Continue reading

Content Marketing: Engaging in the right moment of time

The power of a story can be limitless. In the digital era this method from Ancient times also reinventing the main communication-channel from this age, namely word-of-mouth. Today this does not necessarily mean one-to-one-communication that spreads through a closed local network; instead millions could be ready to engage in the right individual moment in time. Micro-moments To use Google’s terminology what you looking for as a digital marketer or really as a marketer in general… Continue reading

How to develop Empathic Design that collaborate with peoples minds

eLearningworld advicestory Empathic design is focusing on the receivers subconscious desires by finding the implicit reasons people use your product or service. To put this method in practice you have to map emotions and motivations from potential target groups where you use formative research instead of summative research that usually is more common in design projects. Formative research begins at the beginning of a design project to work as a guide to align the design… Continue reading