• Advertising

Designing a Brand Story strategy for dynamic Interaction

Stories and storytelling is a handiwork designed to engage with the human mind. While data is its own form of poetry, in the first step mostly workable for computers and digital applications, to in the next step make them be able to assist you to simplify tasks in your everyday life and working life. Data is thereby for simplification and measuring, while storytelling can open new horizons for people and engage to improve and reach… Continue reading

Storytelling for Business Part 3: A brand’s memory and future story

“If history were taught in the form of stories, it would never be forgotten.” Rudyard Kipling wrote.  In this light digital technology gives great prospects to engage in short video-clips, podcasts, articles, other interactive content, social media and games. One excellent example of an inspiring storytelling-campaign is NIKE’s Make it count-campaign . However, like the author Nicholas Denmore writes “Things worth telling – take time”, a brand’s story can with these wise words in mind also… Continue reading

Storytelling for Business Part II: Bringing a unique set of experiences

Every age has its innovative format for storytelling. The oral tradition proceeded to innovations like the printed book’s texts and illustrations, to proceed to moving image and sound in the form of film, radio and TV. What is significant is that the power of a good story independently of format can move mountains and breakthrough walls. The energy that drives pioneering stories are an engaging mix of aesthetic, logic and dreams that are possible to… Continue reading

Storytelling for Business: How boost Engagement for your business?

The short answer to the question is that engagement is built with genuine and interest-awakening content that is interactive and is packaged according to the company’s target group’s preferences. Social media is of course a great channel to drive such engaging information and strengthen the brand. Besides the interactivity that can be created via social media in the appearance of dialogue, multimedia, comments, texts, design etc. This is where the business shows parts of its… Continue reading

Content Marketing: Engaging in the right moment of time

The power of a story can be limitless. In the digital era this method from Ancient times also reinventing the main communication-channel from this age, namely word-of-mouth. Today this does not necessarily mean one-to-one-communication that spreads through a closed local network; instead millions could be ready to engage in the right individual moment in time. Micro-moments To use Google’s terminology what you looking for as a digital marketer or really as a marketer in general… Continue reading

How to develop Empathic Design that collaborate with peoples minds

eLearningworld advicestory Empathic design is focusing on the receivers subconscious desires by finding the implicit reasons people use your product or service. To put this method in practice you have to map emotions and motivations from potential target groups where you use formative research instead of summative research that usually is more common in design projects. Formative research begins at the beginning of a design project to work as a guide to align the design… Continue reading

How to boost Content Marketing with Neuroscience and eBooks

eLearningworld advicestory Mike Templeman identifies in Forbes five points of how to include neuroscience research in your content marketing. Below we will use these points connected with using eBooks in the content marketing strategy. The concept basically is focusing on to motivate emotions and to keep it simple in order to boost engagement. Step 1. Focus on emotions to wake up the brain. With an enhanced eBook with possibility to use different forms of media, the… Continue reading

Content Marketing in a Virtual Reality

eLearningworld Weekly Review In the eLearningworld News we have acknowledged many virtual reality projects within publishing, education, health and development. The seeds to a virtual reality future for all kinds of contents are already growing and where there are content there is also a growing ground for different kinds of marketing innovation. In addition, it is a new field of gold for great storytellers as the technology improves. VR Content Marketing A research report from… Continue reading

Brand Management transforms to Brand Publishing

eLearningworld Weekly Review Brand management is a 20th Century term that is now transforming into the sharing economy. The outcome is that the broadcasting of values and design and events is becoming more of publishing of engaging content and collaboration with an audience. Meaning that the focus more is on the direct interaction with the audience that becoming collaborators in building the brand. Act like a publisher Greg Satell, business consultant writes in Harvard Business… Continue reading

Latest News: Storytelling goes much further back in time than previously known

eLearningworld News from UK The power of an engaging story can change the world or keep it on its tracks. In this perspective fairytales that lived on for hundreds of years has shown to be a powerful timeless source to influence societies. Recent research from Durham University anthropologist Dr Jamie Tehrani, and folklorist Sara Graça da Silva, from New University of Lisbon, shows that fairytales like “Beauty and the Beast” is much older than before… Continue reading