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Developing a Digital Market in Africa

eLearningworld News Still struggling with building the single digital market in Europe, EU from this experience is now helping Africa to unleash the transformative power of e-commerce on the continent. This should be seen in the light of that e.g. a 10% increase in internet access gives a 1.2% push to per capita gross domestic product (GDP). In some parts of Africa, the broadband access is as low as 16%, which means that increased connectivity… Continue reading

Content Marketing trends from Collaborative to Tech – Trend 1 of 5

Collaborative Content Marketing   User-generated content is an important trend within the field of content marketing, but how do you engage people to become a part of such collaborative environment? As market research shows that 70 percent trust user-generated content over content directly from the source. But what encouragements are there to be successful, here are some ideas. Be personal, make your content interactive to make the audience respond in the form of comments, reviews… Continue reading

New Strategy to improve Foreign Language skills in Denmark

eLearningworld News The working life of the digital age requires extended language skills. The continual integration of the EU Single Market is boosting these demands from the business world. To meet these demands the Danish Government now is launching a new strategy to improve multi-language skills besides English on all educational levels. Besides boosting language skills the purpose with the new strategy is to improve understanding of other cultures and our common European history. Søren… Continue reading

Mission to accelerate innovation by Small- and Medium-sized Business

eLearningworld News SMEs’ are identified as today’s and even more the future’s main engines of the economy. But a bottleneck in this development is that SMEs’ not have the same capability as big companies to prepare and perform research and development project. Especially in the beginning of a project when there is a lot of risk involved. In this perspective the German Federal Ministry of Education and Research (BMBF) is launching the initiative “Innovative SMEs”.… Continue reading

“Design is the mother of innovation”

eLearningworld News “This is how design has become the mother of—not invention—but innovation and differentiation.” Erik Kiaer, managing director at Doblin, a design and innovation center at Deloitte Digital writes in Adweek. In this spirit, successful marketing is driven by design since today it is design that makes the products and the services stand out from the crowd on the market, not only visually but also user-friendly and functionally. At the same time as it… Continue reading

Developing an ICT-enabled public sector in the EU and Entrepreneurship

The EU Commission’s action plan to digitalise the European public sector until 2020 includes an ambitious vision of providing borderless, personalised, user-friendly, end-to-end digital public services to all citizens and businesses in the EU. The plan is based on the following principles: 1. Digital should be default for public services with a one-stop-shop via different channels. 2. Once only principle, where citizens and businesses only should need to supply the same information once to a public… Continue reading

Storytelling for Business Part 3: A brand’s memory and future story

“If history were taught in the form of stories, it would never be forgotten.” Rudyard Kipling wrote.  In this light digital technology gives great prospects to engage in short video-clips, podcasts, articles, other interactive content, social media and games. One excellent example of an inspiring storytelling-campaign is NIKE’s Make it count-campaign . However, like the author Nicholas Denmore writes “Things worth telling – take time”, a brand’s story can with these wise words in mind also… Continue reading

Storytelling for Business Part II: Bringing a unique set of experiences

Every age has its innovative format for storytelling. The oral tradition proceeded to innovations like the printed book’s texts and illustrations, to proceed to moving image and sound in the form of film, radio and TV. What is significant is that the power of a good story independently of format can move mountains and breakthrough walls. The energy that drives pioneering stories are an engaging mix of aesthetic, logic and dreams that are possible to… Continue reading

Latest News: Artificial Intelligence bringing a renaissance to Sales

eLearningworld News from US Research of 168 large companies’ sales-methods by Accenture Institute for High Performance shows that 76% are targeting higher sales growth with machine learning. In the meaning that AI software is continually learning from big data and serves the human sales force in real time with improved business intelligence to increase sales and improve marketing. The authors of the report, H. James Wilson, Narendra Mulani and Allan Alter, identify three dimensions where… Continue reading

Latest News: Six keys to engagement in an organisation, London Business School research

eLearningworld News from UK Why would anybody work with us? How do we create an engaging environment? Professor Gareth Jones and Professor Rob Goffee at London Business School answer is DREAMS after conducted a survey among hundreds of professionals. The result was DREAMS that stands for: Difference – allowed to be unique, different perspectives is required for organisational success. Radical honesty – means complete transparency of what is happening in the organisation. Extra value –… Continue reading