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Content Marketing trends from Collaborative to Tech – Trend 3 of 5

Focus on long-term to find the right spots   By building a general story about your brand, products, services or/and ideas is a long-term event to find these micro-moments when a human actually engage in order to buy. But it includes short-term stories to create new spots to engage with your audience and grow further collaboration and sales. The design thinking approach of course also concerns the general story that is building the spirit and… Continue reading

Content Marketing trends from Collaborative to Tech – Trend 1 of 5

Collaborative Content Marketing   User-generated content is an important trend within the field of content marketing, but how do you engage people to become a part of such collaborative environment? As market research shows that 70 percent trust user-generated content over content directly from the source. But what encouragements are there to be successful, here are some ideas. Be personal, make your content interactive to make the audience respond in the form of comments, reviews… Continue reading

Designing a Brand Story strategy for dynamic Interaction

Stories and storytelling is a handiwork designed to engage with the human mind. While data is its own form of poetry, in the first step mostly workable for computers and digital applications, to in the next step make them be able to assist you to simplify tasks in your everyday life and working life. Data is thereby for simplification and measuring, while storytelling can open new horizons for people and engage to improve and reach… Continue reading

Transformation of Branding: From Mission to Radical Activism

eLearningworld News on Design Thinking Several leading designers predict on FastCoDesign.com the trends of branding during 2017. The most ground-breaking transformation is that the conventional wisdom that brands should not talk politics is making a u-turn to that it actually should include political activism. After Trump and Brexit and other disruptions of the direction that the world generally is turning, towards involvement, humanism and interdependence/connection, brands will take a political stand since this is actually… Continue reading

Latest News: Digital Advertising that works according to Neuroscience

eLearningworld News from US New research shows how users react to and engage with in-app mobile video ads. The purpose with the research was to help marketers understand the main keys to gain higher ad receptivity, get more human attention to boost your brand. In the study users’ reactions to ads was monitored to two different ad-formats, but with the same creative output. The lead researchers, Dr. Thomas Ramsoy, PhD, CEO, Neurons Inc. and adjunct… Continue reading

Latest News: Emotional Intelligence is the Engine of the Customer’s Journey

eLearningworld News from US Desire to feel a sense of belonging, to succeed in life or to feel secure is some of the emotional motivators that connect the customers to a brand and to make them finishing a purchase and keep coming back. Research published in Harvard Business Review shows that such emotional motivators are more important than customer satisfaction, since if you got this far in the process satisfaction is usually already high. The… Continue reading

Brand Management transforms to Brand Publishing

eLearningworld Weekly Review Brand management is a 20th Century term that is now transforming into the sharing economy. The outcome is that the broadcasting of values and design and events is becoming more of publishing of engaging content and collaboration with an audience. Meaning that the focus more is on the direct interaction with the audience that becoming collaborators in building the brand. Act like a publisher Greg Satell, business consultant writes in Harvard Business… Continue reading