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Latest News: Growth hacking – Using neuroscience to create ads that sell

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The media company CBS in collaboration with Nielsen has developed a new method based on neuroscience to measure performance of commercials. When adding all the neuroscience results together researchers could explain 77% of an ad’s strength. 60 video ads for the consumer-market were evaluated for the first study. “We believe this is the holy grail for marketers: confidence in knowing creative’s potential impact on the bottom line, before it ever enters the market,” said Dr. Carl Marci, chief neuroscientist at Nielsen Consumer Neuroscience. Source: Broadcasting & Cable

 

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