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Latest News: eBook Market growing fast in US and China, new research shows

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A new national survey from Chinese Academy of Press and Publication shows that 64 percent of the adults in China read eBooks in 2015, which is an increase by 5.9 percentage points. At the same time 58.4 percent read printed books. This is still an increase with 0.4 percentage points in comparison with the survey on reading habits last year. 45 911 people answered this year’s survey. 87 percent of the eBook-readers read on the app WeChat. At the same time a new report from Technavio shows that the eBook market in the US is expected to surpass $13 billion by the year of 2020. Where, the nonfiction category is expected to continue to be the main booster of the market. The nonfiction eBook category dominated the market in 2015 with a share of 39.59 percent. Source: Chinese Academy of Press and Publication and Technavio

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