The German car manufacturer Audi has chosen a gamified path to train salesmen in partner-companies. It is focusing on skills improvements in service and dealer development, and it is introduced by the Audi Virtual Training. The trainee uses an avatar to walk around in a virtual game environment in the form of an Audi branch office. During the session, the trainee meets customers, talk to other employees and performing other related work tasks. A new feature is that the trainee now also can enter the role as a boss to give feedback to other employees. The virtual training environment is described as fun and demanding. So far more than 550 partners and car dealerships have already booked the Audi Virtual Training-application. Source: Audi Blog
Gamified Virtual Training to sell Cars
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