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Designing for the senses beyond visual

Designing invisible interaction that plays with the senses are a key trend in design thinking, where the experience of the receiver somehow beyond the visual outlook should be hands-on-useful. This could mean sound, touch or something else that attract attention for the human senses. One example is Tobii’s eye-tracking technology that is being integrated into more and more devices.

Hana Tanimura, senior designer, Google Creative Lab, said the following to the Drum about sound in the invisible design trend: “Designing for voice is still in it’s early stages of development; it will be interesting to see how designers move beyond the visual, and apply their understanding of people and behaviour to craft a whole new set of experiences.” Inspiration to this general trend is found in the learning design field and now is making its way into management and marketing etc.

This is also the intersection where design meets neuroscience, where the keyword for the designer is neuroplasticity and the task is to design to interact in ways that make the brain change and adapt. To in the next step lead to reshaping behaviour and experience in the direction that the designer targets with her or his work, in addition, this is basically what learning design is all about.

Written by
LarsGoran Bostrom©

LarsGoran is the author of a new book about Learning Design (in English) that will be published during the spring 2017.

“It is about six years ago my book on eLearning was published. When I look in it now I see that about 82% of the content is ancient history. The development of learning design and edtech today, is very far from the pioneer years of online learning. So the new book is really new, not an update of the old book from 2011.” says LarsGoran

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