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Hot Consumer Trends 2018 Part 2: to create bridges and walls to communication

Augmented hearing is one of the trends that is identified in Ericsson ConsumerLab’s report 10 Hot Consumer Trends 2018. The 63% of the respondents of the survey that form the basis of the report think that earphones that translate languages are a good idea. And as many smartphones makers now build their devices with digital multi-function ports the wired headphone is becoming a thing of the past. With this new form of mobility, you can… Continue reading

Hot Consumer Trends 2018 with Data as the new Currency

The report 10 Hot Consumer Trends 2018 from Ericsson ConsumerLabs based on the quantitative results of an online survey of 5141 advanced internet users from every corner of the world. So what do these early adopters of digital applications expect of the future development in their role as a consumer? One general conclusion is that: “Today you have to know all the devices. But tomorrow all the devices will have to know you.” This is… Continue reading

Job skills trends with focus on performance, health and tech

LEARNING DESIGN IN PRACTICE FOR EVERYBODY  > PART5 > NEW SECTION MARCH 28 2018 The transformative forces of the technological revolution include a set of broader socio-economic, geopolitical and demographic drivers of change. The interaction between the drivers creates developments in multiple directions where the interconnection in between make them intensify one another even more. However, instead of focusing on jobs that will disappear and which new fields that can come in its place, this… Continue reading

Bringing informatics education to all school levels in Europe

eLearningworld News “Informatics for All: The Strategy” is an ambitious plan to integrate informatics in education for all students in Europe. The plan is in its developing stage and is a collaboration of the Association for Computing Machinery’s ACM Europe Council and Informatics Europe. Where the main aims are to “enable all students to understand, participate in, influence and contribute to the development of the digital world in general”. To accomplish this, Informatics both should… Continue reading

Content Marketing trends from Collaborative to Tech – Trend 4 of 5

Engagement with dynamic content Dynamic content adapts to the audience on an individual basis and includes interactivity as an invitation for the viewer to become a collaborator or player. The concept makes the marketing go from one-way-broadcasting to involvement, interaction and co-creation. With digital technologies, the possibilities are endless for the content marketer with different forms of gamification, games, personal design, interactive video etc. Where the gain for the audience besides boosted engagement can be… Continue reading

Content Marketing trends from Collaborative to Tech – Trend 3 of 5

Focus on long-term to find the right spots   By building a general story about your brand, products, services or/and ideas is a long-term event to find these micro-moments when a human actually engage in order to buy. But it includes short-term stories to create new spots to engage with your audience and grow further collaboration and sales. The design thinking approach of course also concerns the general story that is building the spirit and… Continue reading

Content Marketing trends from Collaborative to Tech – Trend 2 of 5

Design thinking to target people and their needs To use a design thinking approach for your content marketing strategy means to meet your audience from their individual prerequisites. Data is here the goldmine both to get a hold of what works for already published content and how to improve it, and also to receive sensible intelligence for coming campaigns. However, data gives rarely the full picture of peoples rational- and emotional requirements, which calls for… Continue reading

Content Marketing trends from Collaborative to Tech – Trend 1 of 5

Collaborative Content Marketing   User-generated content is an important trend within the field of content marketing, but how do you engage people to become a part of such collaborative environment? As market research shows that 70 percent trust user-generated content over content directly from the source. But what encouragements are there to be successful, here are some ideas. Be personal, make your content interactive to make the audience respond in the form of comments, reviews… Continue reading