• Advertising

Five Content Marketing trends from Collaborative to Tech

Trend 1 of 5 Collaborative Content Marketing   User-generated content is an important trend within the field of content marketing, but how do you engage people to become a part of such collaborative environment? As market research shows that 70 percent trust user-generated content over content directly from the source. But what encouragements are there to be successful, here are some ideas. Be personal, make your content interactive to make the audience respond in the… Continue reading

Europeana #EdTech Challenge has been launched

eLearningworld News The Europeana Foundation’s work aims to from Europe’s rich cultural heritage transform the world towards a more open, knowledgeable and creative society. All over Europe, museums, galleries, libraries and archives are digitizing their collections where the Europeana Foundation can give support in the form of digital expertise and platforms for bringing cultural heritage to wider audiences. On the website, they describe their target groups as “Cultural institutions. Researchers. Teachers. Learners. Creative start-ups. Data… Continue reading

Designing a Brand Story strategy for dynamic Interaction

Stories and storytelling is a handiwork designed to engage with the human mind. While data is its own form of poetry, in the first step mostly workable for computers and digital applications, to in the next step make them be able to assist you to simplify tasks in your everyday life and working life. Data is thereby for simplification and measuring, while storytelling can open new horizons for people and engage to improve and reach… Continue reading

The mother of Frankenstein, Mary Shelley, has been reborn as AI

eLearningworld Newz Artificial Intelligence often in movies represents the evil force in the story. In this spirit researchers at the Massachusetts Institute of Technology (MIT) Media Lab has developed Shelley AI that writes its own scary stories and continues stories that already have been started. The Shelley AI is named after one of the most famous author’s of horror stories, Mary Wollenstonecraft Shelley, that wrote “Frankenstein” that was first published 1818. Shelley AI is producing… Continue reading

Human interaction: Offline- and online interactivity in learning

Learning design is tech-neutral, which means even though the term was born in our tech-savvy digital age, it works equally good for offline traditional education. Since what you want to accomplish with your learning design is the best possible mix of interaction that works for all students. Patricia Santos writes in Clomedia.com: “If you’re not seeing high levels of learner engagement, skills transfer or business impact the first step toward a solution may be to… Continue reading

“Design is the mother of innovation”

eLearningworld News “This is how design has become the mother of—not invention—but innovation and differentiation.” Erik Kiaer, managing director at Doblin, a design and innovation center at Deloitte Digital writes in Adweek. In this spirit, successful marketing is driven by design since today it is design that makes the products and the services stand out from the crowd on the market, not only visually but also user-friendly and functionally. At the same time as it… Continue reading

Designing for the senses beyond visual

Designing invisible interaction that plays with the senses are a key trend in design thinking, where the experience of the receiver somehow beyond the visual outlook should be hands-on-useful. This could mean sound, touch or something else that attract attention for the human senses. One example is Tobii’s eye-tracking technology that is being integrated into more and more devices. Hana Tanimura, senior designer, Google Creative Lab, said the following to the Drum about sound in… Continue reading

Storytelling – communication with a human multidimensional touch

Pure information is one-dimensional and often lacks the ability to ensure the receiver of the accuracy of what is communicated. Since such computer-like data is really boring and does not form bridges to engagement. The solution is that you need something to satisfy the audience’s emotional intelligence, which means your information should become multidimensional in order to humanize the information. This is where your storytelling begins. As Annette Simmons writes: “An image says more than… Continue reading

Ancient Age Computer – how did it work?

The year of 1901 by Antikythera, a Greek island, a shipwreck was found with many interesting artifacts, like money, works of art and crafts etc. However, the item that made the archaeologist Valerios Stais (and later many others) most curious and confused was a lump of bronze and wood where he discovered a gear within it. What was it then that was found at the bottom of the Ionian Sea? The item that later has… Continue reading

To be an interactive storyteller

Curiosity builds bridges between what you already know and what you want to know. The engine for curiosity is interactivity that can be formed with an almost unlimited amount of methods, design and techniques. This could mean the interactivity between the reader and the printed story, between the viewer and a video- or sound-sequence, or to actually interact in or with the content in different ways. It is in this interactivity where the magic and… Continue reading