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Content Marketing trends from Collaborative to Tech – Trend 4 of 5

Engagement with dynamic content Dynamic content adapts to the audience on an individual basis and includes interactivity as an invitation for the viewer to become a collaborator or player. The concept makes the marketing go from one-way-broadcasting to involvement, interaction and co-creation. With digital technologies, the possibilities are endless for the content marketer with different forms of gamification, games, personal design, interactive video etc. Where the gain for the audience besides boosted engagement can be… Continue reading

Content Marketing trends from Collaborative to Tech – Trend 3 of 5

Focus on long-term to find the right spots   By building a general story about your brand, products, services or/and ideas is a long-term event to find these micro-moments when a human actually engage in order to buy. But it includes short-term stories to create new spots to engage with your audience and grow further collaboration and sales. The design thinking approach of course also concerns the general story that is building the spirit and… Continue reading

Content Marketing trends from Collaborative to Tech – Trend 2 of 5

Design thinking to target people and their needs To use a design thinking approach for your content marketing strategy means to meet your audience from their individual prerequisites. Data is here the goldmine both to get a hold of what works for already published content and how to improve it, and also to receive sensible intelligence for coming campaigns. However, data gives rarely the full picture of peoples rational- and emotional requirements, which calls for… Continue reading

Content Marketing trends from Collaborative to Tech – Trend 1 of 5

Collaborative Content Marketing   User-generated content is an important trend within the field of content marketing, but how do you engage people to become a part of such collaborative environment? As market research shows that 70 percent trust user-generated content over content directly from the source. But what encouragements are there to be successful, here are some ideas. Be personal, make your content interactive to make the audience respond in the form of comments, reviews… Continue reading

Europeana #EdTech Challenge has been launched

eLearningworld News The Europeana Foundation’s work aims to from Europe’s rich cultural heritage transform the world towards a more open, knowledgeable and creative society. All over Europe, museums, galleries, libraries and archives are digitizing their collections where the Europeana Foundation can give support in the form of digital expertise and platforms for bringing cultural heritage to wider audiences. On the website, they describe their target groups as “Cultural institutions. Researchers. Teachers. Learners. Creative start-ups. Data… Continue reading

Designing a Brand Story strategy for dynamic Interaction

Stories and storytelling is a handiwork designed to engage with the human mind. While data is its own form of poetry, in the first step mostly workable for computers and digital applications, to in the next step make them be able to assist you to simplify tasks in your everyday life and working life. Data is thereby for simplification and measuring, while storytelling can open new horizons for people and engage to improve and reach… Continue reading

The mother of Frankenstein, Mary Shelley, has been reborn as AI

eLearningworld Newz Artificial Intelligence often in movies represents the evil force in the story. In this spirit researchers at the Massachusetts Institute of Technology (MIT) Media Lab has developed Shelley AI that writes its own scary stories and continues stories that already have been started. The Shelley AI is named after one of the most famous author’s of horror stories, Mary Wollenstonecraft Shelley, that wrote “Frankenstein” that was first published 1818. Shelley AI is producing… Continue reading

Human interaction: Offline- and online interactivity in learning

Learning design is tech-neutral, which means even though the term was born in our tech-savvy digital age, it works equally good for offline traditional education. Since what you want to accomplish with your learning design is the best possible mix of interaction that works for all students. Patricia Santos writes in Clomedia.com: “If you’re not seeing high levels of learner engagement, skills transfer or business impact the first step toward a solution may be to… Continue reading

“Design is the mother of innovation”

eLearningworld News “This is how design has become the mother of—not invention—but innovation and differentiation.” Erik Kiaer, managing director at Doblin, a design and innovation center at Deloitte Digital writes in Adweek. In this spirit, successful marketing is driven by design since today it is design that makes the products and the services stand out from the crowd on the market, not only visually but also user-friendly and functionally. At the same time as it… Continue reading