The Industrial Age was almost all about mass-production, mass-marketing and assembly line-like production and distribution of products. The school-system worked in the same way, meaning as formative process to produce knowledgeable workers and good citizens of the nation. This was an environment that was characterised by uniformity, while individual talent, creativity and entrepreneurship were not rewarded.
From mass to digital
However, what if you remove mass and add digital instead? As we will see, this will turn everything upside-down in comparison to the Industrial Age.
Since this would mean transforming mass production to digital production, which is an ongoing process in most industries. Even in factory work, the obvious image of the Industrial Age, the transformation from work with hand, machines and assembly-lines to programming, robots and adapted products and services has come a long way. As a part of this transformation the old mass-marketing strategy is called spam today.
How will this transformation affect the school-system?
In this first part of this story the focus is set on organisation and the Brazilian entrepreneur Ricardo Semler’s radical organisation strategy. After 30 years as a successful corporate leader with a management based on a radical business organisation vision, he is now implementing this form of organisation in the school-system starting with his own schools, called Lumiar. Ricardo Semler says in the TedTalk below:
“We’ve come from an age of revolution, industrial revolution, an age of information, an age of knowledge, but we’re not any closer to the age of wisdom.”
This is the target of his radical organisation vision, which main driving-force is humanism. In the following parts of this story we will dig deeper into this form of school organisation and how it fits with the old school system. Below you find Ricardo Semler’s visionary TedTalk.